Painting the Town Yellow: How Liverpool's Up and Coming Designers Would Brand the Biennial

Posted on 17 July 2014 by Liverpool Biennial

You have probably noticed by now lots of yellow Liverpool Biennial signs, banners and billboards around the city. Earlier in the year, we challenged a class of second year Graphic Design students at Liverpool John Moores University's School of Art & Design to get creative with the Biennial campaign.

Working together with Liverpool Biennial graphic designer Sara de Bondt, and the design faculty at LJMU, we wanted to give the students a taste at working with a professional design brief. We were as impressed as the teaching staff at the University and would like to share their brilliant work with you.

Visible Vinyls

Carl Jones designed a series of recognisable “everyday” objects in the Biennial’s signature 2014 yellow to scatter about the city on walls and public walkways to spark the interest of passers by. The idea is that these seemingly random vinyls will incite intrigue in people walking about the city centre, who will want to find out more.

Traffic Cones

Elliott Balman and Matthew Varker chose to repurpose a traffic cone. Maintaining its existing yellow colour and spray painting the names of the venues for the Biennial Exhibition on each side in black, the students planned to dot these throughout the city as a way of directing visitors to the nearest Biennial Exhibition location.

Typographic Pathways

Charlotte Snelling and Jlona Camenzind thought up a typographic solution to the way finding system; using interesting quotations from each artist to create a map of words through the city streets, the relevant quotations would then lead the way to the work of each artist. Using original stencils they designed themselves, Charlotte and Jlona created their map of creative lettering using yellow chalk-based, easily washable and eco-friendly paint. 

"Working on the Biennial brief was really exciting. It gave us an insight into the event and its place in the city. Also, it was nice to get feedback from people who work for the Biennial.”

Viral Videos

Sana Iqbal created a series of short films that placed the Liverpool Biennial logo in everyday places. Sana made her films short, so that they could be easily shared online in a promotional viral campaign.

Family Packs

Charlene Errity created a dynamic family pack, complete with collectible, reusable plastic “tags” for children to play with. Charlene’s idea was that children attending the Biennial could pick up and interact with these tactile objects at exhibition venues, creating their own artwork using stencils in a handy book.

We would like to thank LJMU for working with us on this project, and we wish all the students the best of luck with the rest of their studies. For more information on the course please visit