For TRACE , Peter Zimmerman used the existing language of billboards and rewrote the format to reflect what was actually taking place between a commercial hoarding and the passing public.
1999 Biennial Year Find out more
By employing image, language and typography, he broke down and then re-emitted the various messages and signals of outdoor advertising. The artist thus juggled with the various components, normally perceived as a single unit, in a very public setting.
The Liverpool Billboard Project (1999), organised by Liverpool-based artists Godfrey Burke and Alan Dunn, invited Peter Zimmerman to respond to a specific billboard site on Hanover Street in Liverpool city centre. The location was heavily commercial, where billboards were at ground level and play a major part in street life.
Poster, 1999
Billboard Project
Courtesy of artist