This privacy policy sets out how Liverpool Biennial uses and protects any information that you give us, for example when you use our website, register for our newsletter or event, or conduct business with us.

Liverpool Biennial Ltd. is the data controller responsible for your personal information.

Registered address:
Liverpool Biennial of Contemporary Art
55 New Bird Street
Liverpool 
L1 0BW

If you have any questions about this privacy policy or how we handle your personal data, please contact us at:
info@biennial.com. 

Liverpool Biennial is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified, you can be assured that it will only be used in accordance with this privacy policy.

Liverpool Biennial may change this policy from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes.

This policy is effective from 25 May 2018 and was last updated in March 2026.

 

What we collect

We may collect the following information:

  • Name and job title
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Information relevant to customer surveys and audience research
  • Information about how you engage with our events, programmes and digital services

 

This information may be collected when you:

  • sign up to our mailing list
  • register or book for an event
  • complete surveys or audience research
  • visit our website
  • contact us directly

 

How and why we use your information

We process personal information in order to:

  • provide services such as event bookings and registrations
  • communicate with you about exhibitions, events and programmes
  • improve our programmes, services and website
  • carry out audience research and evaluation
  • report on the impact of our work to funders and partners

 

Under UK data protection law we rely on the following lawful bases:

  • Consent – when you sign up to receive newsletters or marketing communications
  • Contract – when processing is necessary to fulfil a booking or service you have requested
  • Legitimate interests – to analyse engagement with our programmes, improve our services, and manage relationships with audiences and partners

Whenever we process personal data we ensure that we take account of your rights and keep your information secure.

 

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and for the following reasons:

  • Internal record keeping
  • Improving our programmes, events and services
  • Communicating with you about exhibitions, events and other relevant activity you have opted in to receive

You can unsubscribe from marketing communications at any time using the unsubscribe link in our emails or by contacting info@biennial.com.

 

How long we keep the information we gather

We keep personal information only for as long as necessary for the purposes for which it was collected.

Examples include:

  • mailing list information – retained until you unsubscribe or after a period of inactivity
  • event booking information – retained for administrative and financial record-keeping
  • audience research information – retained for evaluation and reporting purposes

We periodically review the information we hold and securely delete data that is no longer required.

You may request that we remove your information from our records at any time.

 

Security

We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure we have put in place appropriate physical, electronic and managerial procedures to safeguard the information we collect.

 

Cookies

Cookies are small text files that can be used by websites to make a user’s experience more efficient.

We use cookies to:

  • monitor visitors to the website
  • improve the site’s usability
  • analyse how the site is used
  • improve the security of the site
  • personalise the website experience

When you first visit our website you will be given the option to accept or decline cookies via our third-party service CookieBot.

 

Analytics

When someone visits www.biennial.com we use Google Analytics to collect standard internet log information and details of visitor behaviour patterns.

We use this information to understand how visitors use the site and to improve the user experience.

This information may include IP address and device information and may be processed by Google on servers outside the United Kingdom. Where this occurs, appropriate safeguards are used in accordance with UK data protection law.

Google’s privacy policy can be viewed at: http://www.google.com/policies/privacy.

 

Links to other websites

Our website may contain links to third-party websites via plug-ins, links and other applications. Once you leave our site, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting those sites and they are not governed by this privacy statement. You should review the privacy policy of the website you visit.

 

Sharing Information

We may share anonymised information with other organisations, particularly Arts Council England and Liverpool City Council, who use this to analyse our audience development programmes, digital projects and self-generated funding to understand the impact of public investment in Liverpool Biennial.

Some events are presented in partnership with other artistic organisations. We may share limited booking information, such as your name, with these partners for the purposes of administering the event.

These partners will not contact you for marketing purposes unless you have given your consent.

We will never share sensitive personal information or payment details.

 

Event photography and filming

Photography, video recording and live streaming may take place at some Liverpool Biennial events and public programmes. 

Images or recordings may be used for purposes including: 

  • marketing and promotion 
  • documentation of events and programmes 
  • publications, websites and social media 

Where photography or filming is taking place, signage or notices will normally be displayed at the event. If you do not wish to be photographed or recorded, you may inform a member of staff or the photographer and we will take reasonable steps to respect your request. 

Where individuals are featured prominently in photographs or recordings, we may request specific consent before using those images. Museums and galleries commonly provide advance notice and consent options for event photography used in promotional materials.  

 

Audience research and equality monitoring

As part of our commitment to improving access and understanding our audiences, we may occasionally ask visitors to take part in surveys or provide demographic information. 

This information may include: 

  • age range 
  • postcode 
  • gender 
  • ethnicity 
  • disability or access requirements 

Providing this information is entirely voluntary and responses are normally anonymised or aggregated for reporting purposes. 

This data helps us evaluate our programmes and report to funders such as Arts Council England about the reach and impact of our work. 

 

Children and safeguarding

Some Liverpool Biennial activities involve children, young people or school groups. 

Where personal data relating to children is collected (for example when registering for an event or educational activity), we will ensure appropriate safeguards are in place. This may include obtaining consent from a parent, guardian or responsible adult where required. 

We take additional care when processing personal information relating to children and will only collect and use such information when necessary for delivering our programmes or ensuring participant safety. 

 

Your rights

Under UK data protection law you have the right to: 

  • request access to the personal data we hold about you 
  • request correction of inaccurate or incomplete information 
  • request deletion of your personal data 
  • request restriction of how your data is processed 
  • object to certain types of processing 
  • request transfer of your data to another organisation (data portability) 

If you wish to exercise any of these rights please contact info@biennial.com. 

You also have the right to lodge a complaint with the UK data protection regulator, the Information Commissioner’s Office, if you believe your data has been processed unlawfully. 

 

Controlling your personal information

Whenever you are asked to fill in a form on the website, we will only process your information to provide the service for which you are supplying your data.

You will be given the option to allow your information to be used for direct marketing purposes and you will not be automatically enrolled on such lists without your consent.

If you have previously agreed to us using your personal information for marketing purposes, you may withdraw your consent at any time by emailing info@biennial.com.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of the personal information we hold about you by contacting info@biennial.com. If you believe any information we are holding about you is incorrect or incomplete, please contact us and we will promptly correct it.